State Grid has a WeChat public account

"State Grid Online" App. Service hours: 24 hours. Payment methods: Via Alipay, WeChat, UnionPay, e-CNY, bank cards and other online payment methods. How to use: Download and install the App, register, and follow the instructions to finish payments. Official WeChat Account of State Grid Beijing Electric Power Company. Service hours: 24 hours.

WeChat official account has exceeded 10 million in September 2017, including 3 million 500 thousand monthly active accounts. The rapid function iteration, massive content creation, and the surge of fans' attention have promoted the steady development of wechat public platform, making it transform from one-dimensional.

As more and more Chinese government agencies adopt WeChat official accounts to deliver public services, there arises an urgent need to evaluate the accounts' performance in service delivery. This study employed a mixed methods research design to evaluate the performance of a WeChat official account owned by a Traffic Management Bureau at the .

WeChat official accounts have been increasingly adopted by Chinese government agencies to deliver public services, in response to the “Internet + Public Service” reformation.

Wechat Official Public Accounts Explained. By the third quarter of 2016, Wechat amassed 840 million monthly active users. Wechat has become a necessary tool for businesses to engage with.

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6 FAQs about [State Grid has a WeChat public account]

Are government WeChat Official accounts growing?

The growth of Chinese government WeChat official accounts, including the TMB account (the subject of this study), is still in its preliminary phase. The TMB account, which was designed to be a general platform for all traffic-related services, has turned out to be a lookup tool.

How to use WeChat account of State Grid Beijing Electric Power Company?

Official WeChat Account of State Grid Beijing Electric Power Company Service hours: 24 hours Payment methods: Via the payment methods supported by WeChat How to use: Follow the account, tap "Micro Business Hall", and follow the instructions to finish payments. Alipay Service hours: 24 hours

What is a WeChat official public account?

The Wechat product designed for businesses is called the Official Public Account. There are 2 major ways business can set up Official Public Accounts: Service Account and Subscription Account (*a third kind is called Enterprise Account, it’s more used for businesses’ internal communications, hence less relevant in this discussion).

Are WeChat Official accounts delivering public services in China?

The evaluation of Chinese government WeChat official accounts delivering public services has become an important research focus, given the increasing trend in this area.

Are WeChat Official accounts being underutilized?

Most WeChat Government Official accounts are underutilized. Deficiencies exist in their information architecture, operation strategy, and interaction design. The effectiveness of public service delivery on social media depends on the legal and policy environment. Governments should collaborate with the private sector in the construction of official accounts.

Are Chinese government agencies present on WeChat?

Chinese government agencies have been present on WeChat Official Accounts Platform since 2011. Many of them, such as social security, transportation, and taxation, have adopted service accounts to deliver public services online.

State Grid has a WeChat public account